This video was in colour, and they spent a lot more money travelling to different places. This video also reinforces their personalities and shows them as individuals, although they are still shown as a group.
In the video, a lot of close-ups are used to illustrate the different personalities of John, Paul, Ringo and George.
Medium and long shots too as they are a band.
There is an element of performance in the video, to make it feel like you're there watching it happen.
Iconic imagery used in promotional material like posters which helps sell the product.
The proliferation of technology allowed record players to be cheaper, which was essential for The Beatles as this is how their music was made.
When The Beatles were on the Ed Sullivan show, 85 million people tuned in to watch it; which gives us an idea of just how popular this band was. At the time of them being on this particular show, there was recorded to be no crime happening; again reinforcing their popularity.
1967- 4 hundred million (400,000,000) people from all over the world watched the very first broadcast of the hit single 'All You Need Is Love'.
Magical Mystery Tour
When this 52 minute long film was broadcast in 1967, the BBC broadcast it in black and white. This infuriated the band's fans, as they wanted to see it in colour.
One of The Beatles hit songs 'I Am The Walrus' was banned by the BBC, simply because the word 'knickers' was mentioned.
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