The video for 'Vogue' allowed Madonna to be visually expressive.
In the video she attempted to look like the iconic Marilyn Monroe.
The video uses iconography from 1930's films.
The video is edited into black and white to present it in a glamorous way.
The video has performance from Madonna herself and the extras in the video.
This video not on promotes the song, but Madonna herself.
Michael Jackson-'Thriller'
The 12 minute long short film had a $500,000 budget.
Video is post-modern.
Iconography of horror from the very beginning - title is in horror-film style.
TV shows were stopped for 15 minutes to play the video for this song.
The video had ground-breaking effects.
3 levels of diegesis - reality in film, watching film and a zombie.
Peter Gabriel-'Sledgehammer'
The video for this song matches the lyrics.
Variety of edits used throughout the video.
Lots of special effects used to keep it entertaining and interesting.
Stop motion animation used.
The video is both artistic and creative.
Th technology the video used is ground-breaking and was an advancement.
Beyonce-'Single Ladies(Put a Ring On It)'
Video is simple; only has singing and dancing.
Both artist and the camera move.
Lighting in the video changes.
This video illustrates how she isn't just a singer, she is an all round performer and entertainer.
This advertises the song and the artist; promoting them both at the same time.
OK GO-'The Writing's On The Wall'
Handheld cameras used in the video.
One shot take.
The video is inventive and keeps the viewer interested and entertained; therefore making the video memorable.
Bob Dylan-'Duquesne Whistle'
Short film.
Song doesn't link to video.
Breaks conventions.
Controversial video.
Bob Dylan-'Beyond Here Lies Nothin''
Domestic violence in video; controversial. (Illustrates real-life issue).
No performance from artist; Bob Dylan doesn't appear in the video.
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