Genre Theories.

I am going to look at the genre of rap and analyse some videos so that |I understand this theory more.

Female artists in this genre;


Nicki Minaj:



Iggy Azalea:



Azealia Banks:



Male artists in this genre;


50 Cent:



Lil Wayne:



Drake:


For this genre, the sex of the artist depends on how their videos look and the conventions for both are similar in ways but are also very different due to the one difference of their gender.

In the male rap artist's videos, the men are seen to be fully clothed, and are also seen to be glared at by women who find them sexually pleasing. This shows the artist in a dominant way and shows how they have power within the video. This is because they don't do anything to be admired for in the videos, the women are simply attracted to them. In these videos, the women are seen to be wearing very little clothing, which relates to the Male Gaze Theory of Laura Mulvey as this shows that the women are seen in the media as objects and are there to be looked at by and to please men.

(examples from the videos)

For the videos that are made by the female artists, they are again seen to be wearing little to hardly any clothing as they are females. This instantly stereotypes them to being objects and being in the media to please men and to look nice. This may be seen by some as their right to do what they want with their body and they may feel liberated to be seen in this way in their videos. In the videos for the songs, the camera focuses a lot on the curves of the female body, especially on their bottom. In all three of the videos, the costumes that are worn by the artists are very revealing. In the Anaconda video, Nicki Minaj is seen in one seen to be wearing a tiny pink thong, in the Booty video, Iggy Azalea and Jennifer Lopez are wearing costumes that are showing their bottoms in a sexual way, and in Chasing Time, Azealia Banks is seen to be wearing a costume that covers her body, but she has her breasts on show with only a tiny piece of material covering her nipples.

(examples from the videos)