History of medium.

Chosen ancillary texts.

-a cover for its release as part of a digipak (CD/DVD package);
-a magazine advertisement for the digipak (CD/DVD package).

Popularity and progression of music videos.

Madonna-'Vogue'





The video for 'Vogue' allowed Madonna to be visually expressive.
In the video she attempted to look like the iconic Marilyn Monroe.

The editing of the video is in time with the lyrics and beat of the song which makes it appealing and entertaining to watch.
The video uses iconography from 1930's films.
The video is edited into black and white to present it in a glamorous way.
The video has performance from Madonna herself and the extras in the video.
This video not on promotes the song, but Madonna herself.

Michael Jackson-'Thriller'



The 12 minute long short film had a $500,000 budget.
Video is post-modern.
Iconography of horror from the very beginning - title is in horror-film style.
TV shows were stopped for 15 minutes to play the video for this song.
The video had ground-breaking effects.
3 levels of diegesis - reality in film, watching film and a zombie.

Peter Gabriel-'Sledgehammer'




The video for this song matches the lyrics.
Variety of edits used throughout the video.
Lots of special effects used to keep it entertaining and interesting.
Stop motion animation used.
The video is both artistic and creative.
Th technology the video used is ground-breaking and was an advancement.

Beyonce-'Single Ladies(Put a Ring On It)'



Video is simple; only has singing and dancing.
Both artist and the camera move.
Lighting in the video changes.
This video illustrates how she isn't just a singer, she is an all round performer and entertainer.
This advertises the song and the artist; promoting them both at the same time.

OK GO-'The Writing's On The Wall'




Handheld cameras used in the video.
One shot take.
The video is inventive and keeps the viewer interested and entertained; therefore making the video memorable.

Bob Dylan-'Duquesne Whistle'




Short film.
Song doesn't link to video.
Breaks conventions.
Controversial video.

Bob Dylan-'Beyond Here Lies Nothin''




Domestic violence in video; controversial. (Illustrates real-life issue).
No performance from artist; Bob Dylan doesn't appear in the video.

Looking at The Beatles.

This video was in colour, and they spent a lot more money travelling to different places. This video also reinforces their personalities and shows them as individuals, although they are still shown as a group.

In the video, a lot of close-ups are used to illustrate the different personalities of John, Paul, Ringo and George.
Medium and long shots too as they are a band.
There is an element of performance in the video, to make it feel like you're there watching it happen.
Iconic imagery used in promotional material like posters which helps sell the product.

The proliferation of technology allowed record players to be cheaper, which was essential for The Beatles as this is how their music was made.

When The Beatles were on the Ed Sullivan show, 85 million people tuned in to watch it; which gives us an idea of just how popular this band was. At the time of them being on this particular show, there was recorded to be no crime happening; again reinforcing their popularity.

1967- 4 hundred million (400,000,000) people from all over the world watched the very first broadcast of the hit single 'All You Need Is Love'.

Magical Mystery Tour

When this 52 minute long film was broadcast in 1967, the BBC broadcast it in black and white. This infuriated the band's fans, as they wanted to see it in colour.

One of The Beatles hit songs 'I Am The Walrus' was banned by the BBC, simply because the word 'knickers' was mentioned.

Song lyrics timings.

[Verse 1:]
We wouldn't be seen dead here in the day (2)
I guess you're lucky that it's dark now (3)
And if I like it then we'll stay (3)
Impress the empress, take a shot now (4)

[Pre-chorus:]
We got the glow in our mouths (7)

White teeth teens are out (2)
White teeth teens are up for it (4)

[Chorus:]
I know you love it when the hairpins start to drop (5)
I like your reckoning, but we got our methods (4)
And there's nothing here to stop, to stop this (5)

[Verse 2:]
If you want we'll help tonight to split its seams (4)
Give the bruises out like gifts (2)
You'll get the picture of your dreams (3)
I won't be smiling (2)
But the notes from my admirers (2)
Fill the dashboard just the same (2)

[Pre-chorus]

We got the glow in our mouths (7)

White teeth teens are out (2)
White teeth teens are up for it (4)

[Chorus:]
I know you love it when the hairpins start to drop (5)
I like your reckoning, but we got our methods (4)
And there's nothing here to stop, to stop us when we're up for it (6)
I know you love it when the hairpins start to drop (5)
I like your reckoning, but we got our methods (4)
And there's nothing here to stop, to stop this (4)

(And everything works out so good (4)
I wear the robe like no one could) (4)

[Bridge:]
I'll let you in on something big (5)

I am not a white teeth teen (3)
I tried to join but never did (5)
The way they are, the way they seem is something else, it's in the blood (8)
Their molars blinking like the lights, in the underpass where we all sit (8)
And do nothing (1)
And love it (2)

[Outro:]
And everything works out so good (4)
I wear the robe like no one could (4)

And everything works out so good (4)
I wear the robe like no one could (4)

We got the glow in our mouths (7)
White teeth teens are out (3)
White teeth teens are out (3)

Other peoples video likes and dislikes.

likes;
- narrative through effects used in the video (two points of view).
- good use of cinematography and editing.
- semiotics signify part of the song.

dislike;
- tacky effects used.



likes;
- live footage used in the video.
- montage edit.
- filmed with different techniques.

dislike;
unprofessional and unrehearsed.



like;
- shows the fans which makes you feel like you are part of it.

dislike;
- could have had more variety in cinematography and editing.



like;
- narrative about someone else and singer is telling the story.

dislike;
none.



likes;
- editing matches song pace.
- when the beat dropped there was an explosion.

dislike;
- confusing to watch.



likes;
- effects.
- editing with a mirror.
- costume changes.

dislike;
- Jay-Z hardly in the video.



likes;
- pictures are animated.
- juxtaposed.
- location matches.
- live footage.

dislike;
-reused scenes.



likes;
- live footage.
- narrative.
- use of editing (pull focus).

dislike;
- the way the audience is represented may give negative impression.



like;
- narrative is interesting.

dislike;
- switching scenes randomly.



like;
- colour scheme.

dislikes;
- style over substance.
- tried too hard on video.
- repetitive..

My video likes and dislikes.

likes;
- narrative, because the video had a meaning to it as it was a fairytale wedding.
- lots of different outfit changes which keeps the viewer entertained and interested.
- edited to the pace of the song, I especially liked a zoom in the video as it went great with the beat.

dislike;
- beginning was too long, took a lot of time to get to the actual song.




likes;
- editing matched the song pace.
- lots of bright colouring which matched the genre of video.
- lip syncing.
- variety of settings.

dislike;
- video was slightly messy; no narrative to the video.



likes;
- setting matches the song genre and style.
- choreographed dancers makes the video look very professional and well thought through.
- use of USA flags reflect the song.
- lots of colour to keep viewer interested.

dislike;
- some parts of the video were overcrowded and looked too busy.



likes;
- red and blue lighting mixed in with normal lighting.
- flying owl.
- people in video are relevant to the lyrics of the song.

dislike;
- not much of a variety in the cinematography used.

Chosen song.

This song by Lorde is all about being one of the 'cool kids', as these are referred to as 'white teeth teens'. She sings about how they are the popular ones everyone wants to be friends with, and says how she tried to be one but didn't fit the image.

Analysis of pop videos.

Chosen brief.

A promotion package for the release of an album, to include a music promo video, together with two of the following three options;

-a website homepage for the band;
-a cover for its release as part of a digipak (CD/DVD package);
-a magazine advertisement for the digipak (CD/DVD package).

Storyboard.

Lorde - Team