This is the template I am going to use when creating my product. I chose this template because it allows me to have more images in my product; therefore allowing more creativity in my work. This is conventional for an artist's album, as they usually have a space for an image for the front cover, the back for a tracklist, and the inside which contains the CD(s) and a booklet. I think that for my product I will use this as a rough template, as I would like to have 2 discs; one being the CD and the other either being another CD with additional tracks or being a DVD with music videos on. I will add images images to these which will be relevant to the songs on the album, as I will be using Richard Dyer's Star Theory and creating a 'star', making the artist fit into a mould in the music industry.
This is an example of an album that was released by the most-followed artist on Twitter, Katy Perry. Her album follows a candy theme, which is reflected in the prints on the CD's although the songs on the album are simple and don't particularly relate. The song that does have any candy reference is California Gurls, as this contains a fairytale land consisting of sweets and treats everywhere.
This is an image from the video for 'California Gurls'. The candy theme represents the artist's personality as she is seen in the music industry as a sweet woman and this is the reason so many young girls idolise her. This supports Richard Dyer's Star Theory as she most likely doesn't usually act like this in her spare time. This is an act and reflects her 'star' personality.
Tove Lo is an indie/electro pop artist from Sweden, and the image above is her debut album. This album is mentioned in her song 'Not On Drugs', which is used as a promotional technique to try and get the album more sales. I think the way this album looks is really interesting as the artist appears on the front cover, back of CD case and the physical CD; which is not a convention of a CD. I really like how the artist has used only 2 main colours for the design of her album, as this gives it a more professional finish and makes it look thought through and tidy. The thing I like most about the whole digipak is the CD design as this relates to the song 'Not On Drugs', because she uses a similar shot in the video to create the illusion of drugs.
This album was a reissue of the artist's debut album 'The Fame' which uses a black and white colour scheme to illustrate the dark theme of the album, reflected in songs such as 'Teeth', 'Monster' and 'So Happy I Could Die'. This album is a very dark one by Lady Gaga, but I really like the consistency that appears in the album as it all pieces together and makes sense.
This is the fifth studio album by Rihanna, and uses roses as the main theme throughout the product. A song on this album is 'Only Girl (In The World)', which has roses in the video so relates to the album and I think these flowers are used to represent love and also to represent the artist's innocence. I like the way the album has the 2 CD's on the sides of the inside rather than next to each other because this breaks conventions and therefore makes the album a lot more memorable and likable as it is original.
This is one of the more basic albums that I have found and talked about for digipaks, and is the debut album for the artist Ariana Grande. I really like the simplicity of the album, as it is very pale in the colour scheme that has been chosen. I think this is used to reflect the type of artist Ariana is, as she is very sweet in her music and is very popular because of this. Although I like how the album is very simplistic in it's design, one thing I dislike about it is the CD. This is because I expected it to have an image on to match with the front and back covers but doesn't, and I think this makes it disappointing.
Researching the digipaks that already exist has helped me to understand what the conventions are and what to include in my product;
- All parts of product relate to one another
- Tracklist doesn't cover photo on back (if there is one)
- Colour choice is consistent
The images above show the digipaks of various artists, all of which are female who have a similar target audience of who I want to aim my product at. I think these all illustrate the conventions of an album for an artist because they all have similar things on them and follow similar layouts. Although they all follow similar conventions and contain things that are expected in an album, they all have different themes and colour schemes in them, making them all very different also. This is because the artists all have different ideologies and their albums contains different song, with different genres and meanings.
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